June 8th, 2023 by WCBC Radio

The WV WIC Farmers’ Market Nutrition Program (FMNP), administered by the West Virginia Department of Health and Human Resources (DHHR), Bureau for Public Health, Office of Nutrition Services, has replaced its paper coupon booklet system with WIC Farm Market Direct, an electronic platform. As part of the new system, WV WIC FMNP participants will have a QR Code affixed to their eWIC card, allowing for electronic transactions with authorized farmers market vendors, and  can check their card balance through a web-based portal.
Through WIC Farm Market Direct, authorized farmers scan the QR Code on the member’s eWIC card with a mobile device to initiate the purchasing process of fresh fruits and vegetables. Farmers will then receive payment via direct deposit, which eliminates check processing fees. There are currently 106 farmers participating in the WV WIC program; a listing of participating farmers and farmers markets is available on the WV WIC website.
WV WIC FMNP benefits may be redeemed from June 1 to October 31, 2023.