November 25th, 2022 by WCBC Radio

According to a new survey, nearly 6 in 10 holiday shoppers (59%) are likely to shop on Small Business Saturday – ahead of those who expect to shop on Black Friday (56 %), the day that has traditionally kicked off the holiday shopping season. Small Business Saturday has always been popular in downtown Cumberland, and Becky McClaren with the Downtown Cumberland Business Association expects that trend to continue this weekend…